If SEO is on your mind and you’re looking for a specialist to help, it’s important that you get the right answer the first time. As with every service request, make sure you a) express your needs clearly and b) understand what services are being provided and what the expected outcomes are for the price. In a nutshell, you can make sure that all sides are on the same page. “Top of Google” is a broad statement that could be made by you or your supplier. “To rank on the first page of Google search results for [X]” is much better: it is very specific and can serve as an excellent goal for the upcoming SEO job. However, you must exercise caution here as well: if your future SEO professional begins to make promises about Google rankings, this is not a positive sign. No one, according to Google, can guarantee a place in the Google search results. If you’re looking for more tips, 10 SKILLS THAT GOOD SEO’S POSSESS has it for you. It is important to identify the keywords for which you want your website to rank in Google search results, and both parties can agree on this list. More descriptive, focused phrases (e.g. “seo sunshine coast”) are easier to rank well for on Google than more generic phrases (such as “SEO”). Furthermore, there are a range of technological aspects of your website that make it more “Google-friendly” and easier for your SEO provider to optimise. There are items that should be explored and understood before you begin optimising your website for search engines. During those critical discussion phases, here’s what I suggest you think and discuss with potential SEO suppliers.
How do you assist your SEO provider? Are you aware of the key phrases you’ll need to score well on Google? Or do you want your SEO expert to figure it out for you? Your SEO expert will have a range of specialised resources at his or her disposal, allowing him or her to study what keywords your target market uses to find your services and goods on search engines. Since you are thinking from your own viewpoint as the seller, you naturally use terms and jargon specific to your business, and it may be difficult for you to really put yourself in the shoes of your prospective buyer, these phrases often vary from what you would intuitively think. Your SEO professional, on the other hand, will welcome your input on which keywords to begin with and will be able to study and build a list of keywords for which you want your website to rank well on Google. Also, take a look at your competitors’ websites and see what keywords they use or are found to rank well for on Google, and make a list. Give your SEO provider these lists and ideas. Tell your SEO expert about your target market.