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Pay Per Click (PPC), also known as “Google Advertising” or “online advertising,” is a method of placing advertisements at the top of search results for specific keywords. These search terms may be words people use during the “testing” stage of a purchase or keywords aimed at “buying keywords” when potential buyers are ready to buy. View it now ONLINE MARKETING BY 8.MARKETING- BEST DIGITAL MARKETING SERVICE

Since your ad which appear any time, a search is made, depending on your budget, you only pay when an internet user clicks on your ad and is directed to your website or calls you directly from the search results page, meaning you only pay when a potential customer clicks on your ad, hence the name Pay Per Click marketing (often abbreviated to PPC).

A few factors influence how much you pay for each click. The content and relevancy of the advertisement to the search word being used, as well as the relevancy of the page on your website that the potential consumer lands on, decide the “cost per click” (abbreviated to CPC). These elements go into determining the overall “quality ranking.” The lower your cost per click and the lower your cost per lead into your market, the higher your quality score is.

In the United Kingdom, Google receives the vast majority of search traffic, so the majority of your budget should go there. However, you won’t want to overlook the smaller but still significant opportunity for customers from search engines like Microsoft’s Bing platform, so a small portion of your budget should go there as well. Additionally, the best PPC management firms will explore spreading the PPC budget through several projects targeted at various stages of the consumer journey. A small portion of the budget should be set aside for the testing stage of the purchasing process, where customers are looking for information using large search words, and another small portion of the budget should be set aside for when people are looking for yours, your competitors’, or the market leader’s company name.