Real Estate Photography Done Right

In today’s competitive markets, making your real estate listings “stand out” from the crowd is more critical than ever. Over 85% of buyers now use the Internet to find the home or property of their dreams. Quality real estate photography is fast becoming one of our most effective marketing resources, whether you are an agent, broker, or developer. click for more info
One individual can do a lot of the “hard lifting” for their clients as a new start-up in the real estate photography industry. You can now take professional quality photographs of property listings and provide various levels (or bundles) of services to your clients by collaborating with a web-based platform. This elevates work flow to a whole new level of comfort while preserving efficiency.
Let’s face it: a lot of real estate listing pictures are taken by inexperienced photographers using point-and-shoot cameras. You’ve all all seen them. And it’s possible that’s how you’ve decided to sell your assets. Not only do the “pros” have fantastic videos, but they also have the opportunity to use an agency’s own “branding” in their virtual tours for a very low cost (typically under $20). With unlimited high-definition images, panorama support, and agent-specific branding, the web-based virtual tour platform provides aspiring real estate photographers with a quick and easy way to build and host professional real estate listings for the industry.
A self-service client panel also enables the clients to import images in different sizes (email to prospective buyers, use in print ads), edit names and descriptions (“ceramic tile throughout”), rearrange slide show images, view live statistics, set up RSS feeds, and more. Clients appreciate the syndication features that make their virtual tours compatible with the MLS and other major real estate portals, as well as the automated posting to Facebook and Twitter accounts. Some virtual tour hosts also allow you to add voice-over narrations and your own music to slide-shows. Isn’t that cool?
Gone are the days when an agent or broker might simply take a few pictures and upload them to their real estate website and hope to attract prospective buyers. Today’s audience is not just tech savvy; they are also so visually focused that messy images are typically overlooked, while very eye-catching photos pull them in and keep their attention. Even a “newbie” should apply this definition to make it easier for the agent or broker to expose their properties to the world in the best way possible. Consider including “High Dynamic Range” pictures, also known as “HDR” images, in your premium packages. HDR produces outstanding results with little extra effort, allowing a photographer to offer extremely high quality for a low fee.